Reaearch into Exhibition

Below is a list of 5 Warp X films and the strategy of their release.
A Complete History of my Sexual Failures was released on 12 screens and took a gross of $12,772 in its opening weekend and a total gross of $80,138.
Donkey Punch was released on 155 screens and took a gross of $144,953 in its opening weekend and a total gross of $293,071.
Hush was released on 34 screens and took a gross of $40,801 in its opening weekend and a total gross of $90,454.
She, A Chinese was opened on one screen and took a gross of $1,350 in its opening weekend and a total gross of $10,838.
Bunny and the Bull was opened on 27 screens and took a gross of $45,760 in its opening weekend and a total gross of $87,590.


Warp X used different strategies to release different films:
Donkey Punch was a teen orientated film and so it was marketed through posters, adverts and merchandise. Too boost its gross it was released within a school holiday to enable teens to go and view it.
She, A Chinese had a very selective audience and so was not advertised very publicly, instead it had a limited release at the ICA for 2 weeks.